For Rise & Roast, a cozy pastry and coffee shop, I created a set of branded print materials to elevate the customer experience and strengthen brand identity. Alongside the original menu design, I also developed an alternative, more playful menu concept featuring a hand-drawn coffee cup and croissant illustration, paired with a bold, friendly typeface in burgundy, green, and creamy tones. Both menu designs present the offerings in a clear and visually appealing layout while capturing different sides of the shop’s warm and inviting personality. I also designed a leaflet to promote the shop and its specialties, maintaining a consistent look and feel across all touchpoints. To encourage customer loyalty, I created a business card that doubles as a coffee stamp card, allowing guests to collect points and redeem a free coffee. This project combines functionality with thoughtful design, helping Rise & Roast connect with its customers in a memorable way.
