I was approached to design a logo for Almost Reality, a new clothing brand with a calm and grounded aesthetic. The brand already had its name, and my role was to develop a visual identity that felt modern, soft, and approachable. Starting with a rounded font as a base, I carefully crafted and modified the letterforms to create a custom logo, reshaping and refining them to give the brand a unique and memorable look. The final design features a warm cream and brown color palette, reinforcing the brand’s earthy, contemporary vibe.
